Tourism Ireland’s new global campaign – ‘Fill your heart with Ireland’ – is going live in Canada the week of 17APR.
The campaign stars famous Irish personalities sharing the things they love about Ireland and what makes the country a unique destination. The first ads of the new campaign feature actresses Sharon Horgan, from Bad Sisters, and Saoirse-Monica Jackson and Jamie-Lee O'Donnell from the award-winning Netflix show Derry Girls.
“We are delighted to roll out our new ‘Fill your heart with Ireland’ campaign this week, showcasing what sets Ireland apart from anywhere else in the world – the characters, the coastlines, culture and ‘craic’ to name just a few," Sandra Moffatt, Manager, Tourism Ireland, Canada, said.
"It is a hugely competitive international marketplace, but our people and warm Irish welcome are key differentiators, and this campaign puts them front and centre, aiming to position the island of Ireland as a place that fills the heart and restores the spirit.”
The ‘Fill your heart with Ireland’ campaign will run across multiple channels in Canada including print, digital, out-of-home, audio and cinema. It will also run across Tourism Ireland’s social media platforms, including YouTube, Instagram, Twitter, Facebook, Pinterest, and TikTok.
