According to Forbes, in the face of rising living costs, a recent Hilton and Ipsos study reveals that consumers are poised to spend more on travel in 2024 by cutting back on other personal expenses.
A significant 64 percent of global travellers, particularly Gen Z and Millennials, are choosing to prioritize leisure travel. They value experiences and connections over material possessions. Personal wellness and technology are also in focus, with travellers seeking quality rest and seamless digital travel solutions.
Culinary experiences are top priorities, followed by exploration and adventure. Sustainability is crucial to modern travellers, with many seeking brands that prioritize environmental responsibility. Hilton's ventures, such as Conrad Koh Samui, Hilton London Bankside, and The Gabriel Miami South Beach, highlight sustainable practices and effective technology integration.
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