Fiji is making significant progress in its efforts to reopen by DEC 2021, with over 92% of the target population receiving their first dose of a COVID-19 vaccination and over 41% now fully vaccinated. In preparation for reopening, Tourism Fiji has launched a new initiative to encourage citizens to get vaccinated: “It’s our best shot at travel: get vaccinated and get ready.” In addition, Tourism Fiji North America has launched an interactive marketing campaign, called “Find Your Bula” to encourage consumers to start thinking about their next trip to the region. The Fijian greeting “bula” has many meanings including hello, happiness, good health, and the energy of life.
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