In late SEP, Hyatt kicked off a rebrand of its Hyatt House brand with a digital campaign featuring the slogan “Home is Where,” representing a shift in attracting business travellers to a leisure travel focus. As noted by Skift, Hyatt has seen the brand’s customer base diversify to include travellers on family getaways as well as those on blended leisure and business trips.
“A Hyatt House hotel creates an atmosphere of community … We see this as an essential part of what it means to live in a home rather than a hotel stay,” said Hyatt’s global brand leader. Skift adds that Hyatt is currently devising ways to market its brands while competing against home rental platforms at the same time.
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