In a heartfelt conversation with Open Jaw's president, Nina Slawek, the Jamaica Tourist Board's Director, Donovan White, speaks intimately about how tourism intersects with economic independence in a next-generation Jamaica.
It follows a new approach to tourism for the entire Caribbean region outlined by Jamaica's Prime Minister, Mia Mottley, at the Caribbean Travel Forum in MAY in Barbados.
As Open Jaw reported from the conference, Mottley gave an impassioned speech advocating stakeholders take a more assertive approach to the area’s economic recovery, “ensuring growth for all” in a way that not only reduces dependence on foreign entities, but also fosters economic empowerment for the region's citizens, enabling them to "shape their own destinies."
The means to achieve those objectives, according to Mottley, is to form a major Caribbean tour operator “that is capable of marketing the Caribbean”.
White expands on those themes on the Pink Couch, sharing a new vision for Jamaica's future.
